Tag: USA

Building Brands, Managing Reputations, Creating Impact In today’s fast-moving, hyper-connected world, effective public relations is more than just media coverage—it’s about building trust, shaping perception, and delivering meaningful engagement. At Cilariti Consulting Services (CCS), we’ve mastered the art of PR across continents, delivering campaigns that are local in approach and global in impact. Our PR footprint spans three dynamic markets—the United States, Kenya, and Somalia—each with unique challenges, audiences, and communication ecosystems. What unites them? CCS’s ability to tailor strategies that resonate with the right people, at the right time, with the right message. Case Highlights: Real Success, Real Results 1. United States – Diaspora Engagement & Crisis ResponseWhen a Somali-American organization faced a reputational crisis after misinformation spread online, CCS stepped in with a rapid response strategy. We coordinated with community leaders, media outlets, and legal advisors to clarify facts, rebuild trust, and reposition the client’s brand. Within weeks, they were back on track with renewed public confidence and expanded media presence. 2. Kenya – Visibility for a New Healthcare StartupA Nairobi-based health-tech startup serving underserved communities approached CCS for help launching their platform. We executed a PR campaign that included a media tour, influencer engagement, and multilingual messaging across TV, radio, and digital platforms. The result: 500+ app downloads in the first week, national media coverage, and a growing customer base. 3. Somalia – Promoting a Youth Development InitiativeIn Mogadishu, CCS helped amplify a youth-led initiative focused on education and job skills. Through strategic partnerships with local media, live event management, and community storytelling, the campaign reached over 1 million views on Somali social media platforms and attracted funding from international donors. Our Edge: Local Insights, Global Strategy What sets CCS apart is our tri-country presence and deep cultural understanding. Our team works on the ground and online — navigating language, context, and politics with professionalism and purpose. Whether it’s shaping a brand narrative, managing a crisis, or building media relationships, we bring the same commitment: deliver clear, impactful communication that moves audiences and strengthens reputations.